Fast food development – United Arab Emirates

The UAE is very easy to categorise in terms of our fast food development scale. Western fast food brands are everywhere. In a big mall today I noticed a McDonalds ‘East’ and ‘West’ listed on the noticeboard. That meant the mall had more McDonalds than bookstores. There’s also all the other big international brands and a surprising number of Burger Fuel Joints. New Zealand burgers taking over the world.

Fast food isn’t cheap compared to, say, Pakistan, but nothing is super cheap in the UAE. You’re probably looking at prices about the same as New Zealand. There are probably cheaper options to serve the large population of foreign labourers, although their employers provide most of those meals. But overall Western fast food brands are certainly among the cheapest on offer. So, that’s a stage four for the UAE.

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